A retail establishment which sells products at very cheap rates or at a much lesser value than the market value is known as the discount shops. They are mass merchandiser who offers a wide range of assortments which focuses mainly on the price rather than the display, service or wide choices like in a specialty store or variety store which focuses more on attracting people to sell branded products. These stores buy products in bulk which enables them to purchase at wholesale rate. These businesses follow low profit margin strategy to pull or attract price conscious customers to their stores.
Things customers should be aware of about a discount store: